Majuja Dolls

The project involved creating a logo, instruction booklet, and product label for a crochet doll maker. The primary goal was to develop a cohesive brand identity and produce visually appealing materials that highlighted the product’s customizability, including various outfits, footwear, and hairstyles. The new branding and materials significantly elevated the presentation of the crochet dolls, enhancing their appeal to buyers and simplifying assembly for customers. The instruction booklet received praise for its clarity and engaging illustrations, while the cohesive logo and label design strengthened brand recognition.